In the beginning…

Imperial Metric is a motion graphic studio established in 2005
in Sydney, Australia.
We work with leading agencies, production houses and brands
to produce engaging motion graphics and video production for
broadcast and web.

From concept to completion…
and everything in between

We provide a service that starts with a brief and ends with a
solution that exceeds expectations.
Our integrated process includes original concepts and design,
storyboards, animation, live action and audio.

Who we are

Brad Goosen
Principal, Director

Some people are born with goatee’s, some have goatee’s thrust upon them. Brad’s facial hair is perfect. A stylish mo and a subtle goatee maintained in sublime array.  Of course much of this is a gift he was born with, but the cultivation and presentation of the perfect goatee also requires clarity of vision, diligence, attention to detail.

Brad’s directing happens to follow the same pattern – a natural gift and affinity for photography and the moving image, a swag of training, a decade of experience and the highest level of commitment to the perfect final presentation make him a director of the highest order.

Simon Ray
Principal, Art Director

Simon likes jackets. All kind of jackets. Blazer, bomber, smoking or sports; if the jacket fits he’ll wear it. What he won’t wear is ill-fitting or clichéd design.  Not satisfied with following the trend, Simon’s intelligent, innovative approach and broad skill set (including a fine art background) enable him to draw on creative problem solving skills, new media and traditional art techniques to find the most innovative, appropriate solution – the perfect fit.